Richmond joins Keep London Safe campaign

Release Date: 06 August 2020

Richmond Council has joined a London-wide campaign called “Keep London Safe” the aim of which is to address low awareness of COVID-19 testing and contact tracing in the capital.

A collaboration between London councils, the 32 London boroughs and the City of London Corporation, supported by Public Health England (PHE), the NHS, and Greater London Authority (GLA), the partnership will span borough boundaries and address the challenges of London’s diversity, deprivation and density.

Keep London Safe has been designed to reach communities across the Capital by sharing key national public health messages around COVID-19 after a poll showed 46% of Londoners don’t know how to get a test.

Locally, Richmond Council, along with businesses and community organisations, will be asked to help promote the Keep Richmond upon Thames Safe message to all residents through social media, posters and adverts.

Cllr Gareth Roberts, Leader of Richmond Council, said:

“I’m incredibly concerned that too many people appear to be letting their guard down and no longer see COVID-19 as a threat. They are wrong. We must maintain our vigilance and stick to the rules which have ensured that, at least here in Richmond, we have been able to keep infections down.  This London-wide campaign demonstrates how important it is that we do everything necessary to keep the number of COVID-19 cases down in Richmond upon Thames and get the number down across the rest of London.

“This isn’t a game, the threat is real and ever present. We only have to look at other regions in the UK or to our neighbouring countries to see how delicate the balance is. It is everybody’s responsibility to help ensure that we Keep London Safe.”

Insight from a poll carried by YouGov for the GLA in June 2020 found that:

  • 46% of Londoners don’t know how to get a test and 35% know little or nothing about NHS Test and Trace
  • Londoners from Black, Asian and minority ethnic backgrounds and those over 65 least likely to know how to get a test
  • One in four Londoners wouldn’t use a contact tracing app – and concern about privacy is by far the biggest reason

Professor Kevin Fenton, London Regional Director for PHE said:

“Alongside our local partners, our health protection experts at PHE London have been working tirelessly to keep Londoners safe and healthy throughout the COVID-19 pandemic. Importantly, Londoners have played a central role by following the government advice on social distancing, self-isolation, wearing face coverings and practising good hand hygiene. Thanks to this hard work, new cases of coronavirus in the city are low, but we must remain vigilant to keep London safe.

“We call on all Londoners to keep playing their part - if you have a new continuous cough, a high temperature, or a loss of or change to your sense of smell or taste, stay at home and arrange a test immediately and if needed, support the work of NHS Test and Trace. All of this will help keep your local community, your borough and London as a city, a safe and healthy place to live.”

If you think you have COVID-19 symptoms, get a test immediately, call 119 or visit

Symptoms include:

  • A high temperature
  • A new, continuous cough
  • A loss or change to your sense of smell or taste

If NHS test and trace gets in touch to say you have been in contact with someone with COVID-19, you must follow their instructions and stay at home for 14 days.

Notes for editors

If you are a journalist and would like further information about this press release, contact Elinor Firth on 020 8487 5159.

Reference: P309/20

Updated: 28 August 2020