How do I research my market?

A guide to using published market research sources and field research, to find the information you need on your business sector. Every business needs to understand their market. This workshop will include market size, trends, competitors, and customer attitudes. This workshop will take you through key information sources available for free in the Business & IP Centre and elsewhere online. It will cover practical examples of finding relevant information from our databases such as Cobra, Mintel and IBIS World. As well as freely available sources on the internet.